{"product_id":"the-opposite-of-cold-book","title":"The Opposite of Cold, book","description":"\u003cdiv class=\"card__header\"\u003e\n\u003ch5 class=\"card__title heading h3\"\u003eDescription\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003ch1 class=\"a-spacing-none a-text-normal\"\u003e\n\u003cspan id=\"productTitle\" class=\"a-size-large celwidget\" data-csa-c-id=\"i13evw-ug8syx-3sjtu-r2wufv\" data-cel-widget=\"productTitle\"\u003eThe Opposite of Cold: The Northwoods Finnish Sauna Tradition\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h1\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cspan\u003eAs many in the north country can attest, one of life's great pleasures resides in the tradition of sauna-sitting in 180-plus-degree heat and throwing cool water on oven-hot stones to create a blast of steam (called \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003elöyly\u003c\/span\u003e\u003cspan\u003e), followed by a jump in the lake, standing naked in subzero temperatures (or even a roll in the snow), or just relaxing on the cooling porch. To the uninitiated, there is a strange, alluring mystique to the art of Finnish sauna. But to an ever-increasing number of people-from their small urban saunas to backwoods and lakeside retreats-the culture and practice of Finnish sauna are as much a part of northwoods life as campfires and canoe trips.\u003cbr\u003e\u003cbr\u003eBeginning with the origins of Finnish sauna and how the practice was first brought to North America, and continuing all the way to contemporary design, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Opposite of Cold\u003c\/span\u003e\u003cspan\u003e is an exquisite commemoration of the history, culture, and practice of Finnish sauna in the northwoods. With stunning photographs of unique and historic saunas of the region-including the oldest sauna in North America, incredible surviving saunas from immigrant farmsteads, and the gorgeous contemporary saunas from noted architects-Michael Nordskog and Aaron Hautala unveil the importance and beauty of sauna culture in modern Midwestern life.\u003cbr\u003e\u003cbr\u003eRichly illuminated by Aaron Hautala's photographs of distinctive saunas from Minnesota, Wisconsin, Michigan, Ontario, and Finland, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Opposite of Cold\u003c\/span\u003e\u003cspan\u003e is for people who grew up with Wednesday and Saturday evening saunas (or watched their steaming neighbors running toward the lake) and for those who dream of one day having their own. And through this book we see why Finnish sauna tradition is vital and enduring, from the warmest summer evenings to the coldest winter nights.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003ca role=\"button\" data-action=\"a-expander-toggle\" class=\"a-declarative\" data-a-expander-toggle='{\"allowLinkDefault\":true, \"expand_prompt\":\"Read more\", \"collapse_prompt\":\"Read less\"}'\u003e\u003ci class=\"a-icon a-icon-extender-collapse\"\u003e\u003c\/i\u003e\u003cspan class=\"a-expander-prompt\"\u003eRead less\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003cspan class=\"a-expander-prompt\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"AuthorBio__author-bio__title__CO2Dr\"\u003eAbout the author\u003c\/h2\u003e\n\u003cdiv class=\"AuthorBio__author-bio__author-biography__WeqwH\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMichael Nordskog grew up in the heart of North American sauna country. He works as an attorney, writer, and editor, and he lives with his wife and three children in Viroqua, Wisconsin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHardcover, \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e208 pages\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Default Title","offer_id":43263118049369,"sku":"303.2","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1661\/5331\/files\/oppoofcold2.jpg?v=1777314722","url":"https:\/\/superiorsaunas.com\/products\/the-opposite-of-cold-book","provider":"Superior Saunas","version":"1.0","type":"link"}