From the Bench

Saunaday Madison: Building a Modern Bathhouse with Ancient Roots

By Colin Cabalka (Head of Creative | Director of Marketing)📍 Madison, Wisconsin | September 2025 When the founder of Saunaday, Roshelle emailed with an invite to checkout Saunaday while I...

Built With Intention

By Justus Benson / Director of Product Development & Installs📍 Rural Wisconsin | August 2025 I usually let the work speak for itself. That’s how I was raised in rural...

What We Hold Sacred: Storytelling, Creative Direction, and the Truth of Wellness

In a world obsessed with perfection, the most moving stories are the ones that let us see into the imperfect human condition, and the beauty that pours through them. There’s...

The Door’s Always Open

I still remember the first time I experienced Guided Sauna at Superior. I was in a hot box with 15+ strangers and really not sure what to expect. The guided...

Reflections from the World Sauna Forum

Last month, we had the opportunity to join peers from around the world in Finland for the World Sauna Forum — and what we found wasn’t just inspiration, it was affirmation.

Superior Sauna & Steam Welcomes Colin Cabalka as Head of Creative & Director of Marketing

Superior Sauna & Steam is thrilled to announce the appointment of Colin Cabalka to the newly created role of Head of Creative & Director of Marketing. This strategic hire marks...