Business Spotlight

AITO × Superior: Authentic Finnish Sauna, Delivered with Care

In sauna, quality isn’t a slogan—it’s the whole experience. From how the benches hold heat to how fresh air moves through the room, every detail shapes what you feel. That’s...

Saunapreneuer Stories, Tuli Sauna & Plunge, Where Nature and Wellness Intersect

Emily Thompson grew up finding healing in the steam—a remedy for winter sinus troubles that became a lifelong ritual. Years later, that personal connection inspired her to create Tuli Sauna &...

Business Spotlight: Life Time Minnetonka Brings Heat and Cold Together

Interview with Amber McEnery, General Manager of Life Time Minnetonka, MN | September 2025 A Recovery Revolution on the Pool Deck When members of Life Time Minnetonka step onto the...

Raising the Bar: Superior Sauna & Steam and Thermory USA Launch the Mod6 Sauna

Our partnership with Thermory on the best built sauna. Built in Ashland, Wisconsin, using Thermory’s premium thermally modified wood, the Mod6 is more than a modular sauna—it’s a statement in...